Mini One is a branded version of a petit croissant, and it is pretentious. You get a bag full for roughly usd$ 2 bucks and there are five. Now there is nothing shady or bad about the Japanese made pastries, it's the pretentious branding that gets me.
In Japan, there are queues forming at the counters for take aways but in Singapore, the lines are non-existence. This would probably give you a clue to why the Japanese has much to learn about a true European pastry.
When you bite into one fresh off the counter, the first thing you'd notice is that it lacks any buttery fragrance. The sweet taste from the sugar sprinkles is the first thing that hits you, so if you are looking for a sugar fix, this could be the only high you are getting.
Having tasted the petit croissants found on a side street in Macau, made with love and within the European tradition, the one from Donq Bakery just doesn't quite cut it. It lacks character, fragrance and taste. It is unfortunately quite bland. The sugar as a high note doesn't quite make it for me as I don't crave sugar like a five year old.
It's like having a meal at a fancy restaurant and the very next day, you don't ever recall eating it.
In a unlikely way, it has to do with the perception created with a fancy branding. You expect more out of it and when you don't get it, you start to wonder what the fuss is all about. Even when taken in a blind taste with the petit croissants I found in Macau, the ones from Mini One will still fail to measure up to my expectation in terms of taste.
There is nothing sinister about branding a croissant, provided it is better than the average croissant. For Donq, the Mini Ones still need some working on.
Petit Croissant @ Mini Ones
0 comments:
Post a Comment